Globalisation of markets and industries intensifies the distorting effects of government policies that unfairly protect and support domestic markets and industries. Thus, the EU needs to address more effectively State-led distortions that are undermining the viability of traditional and innovative European industries, both at home and abroad. The EU needs to be more assertive in using – and where needed modifying – existing tools as well as developing new policy instruments to ensure a level playing field for EU industries while at the same time creating much needed leverage at the multilateral (WTO) level. The new Commission’s encouraging political objectives and orientations need to be endorsed and supported by the Council and the European Parliament and effectively implemented by the Commission.